The new look and vibe of Hastings' biggest pitch(er)man is exciting news indeed for those who promote him here.
Pam Bohmfalk, president of Nebraska's Official Soft Drink Heritage Foundation, also known as Kool-Aid Days board, said she has yet to receive official word on how Kraft Foods — which owns the rights to the Kool-Aid trademark — will proceed with promoting Kool-Aid Man's altered image and attitude unveiled within the last week. Having seen photos on the Internet of the new, computer-generated version of Kool-Aid Man, she is anxious to begin promoting his new image, perhaps as soon as this year's Kool-Aid Days event.
"It's always good when a company wants to update an image and a brand," Bohmfalk said Monday. "We're certainly excited about making Kool-Aid Man more fun and having a little more personality, That just gives us another dimension we can add to the festival, if Kool-Aid Man can be a little more part of things.
"He's always been a big part of our festival because people come to see Kool-Aid Man, but he's always been a very terse fellow. It would be sort of nice if he could be a little more outgoing and have a little more personality."