A commercial campaign created as a Christmas present by Hastings native Michael Tushaus for his parents has become the gift that keeps on giving.
Little did he know when he began shooting three 30-second commercials for Jane and Bernie Tushaus, owners of Prairie Books & Gifts, 641 W. Second St., that they would evolve into an Emmy Award-winning project.
Nominated in two categories, the series of ads earned Tushaus his first regional Emmy for music composition and arrangement at the 28th annual Heartland Chapter Emmy Awards ceremony July 12 in Denver.
The sponsoring organization is a division of the National Academy of Arts and Sciences. The competition is for television industry professionals and aspiring college students from a five-state region that consists of Nebraska, Colorado, Oklahoma, Kansas and Wyoming.
“People thought I was crazy when I said, ‘I’m going to submit these to the Emmys.’ It received two nominations and an award. So it doesn’t hurt to try. Ever,” Tushaus said.