Marketing managers for Kraft Foods left Hastings this morning impressed by what they saw during Kool-Aid Days this weekend and wanting to see it grow even more.
Kraft, the parent company that owns the Kool-Aid brand, is one of the largest sponsors of the event. Two of the company’s brand managers attended this year’s event where they were also judges for Sunday’s Kardboard Boat Races.
“It has really been fun and exciting,” said Nicole Colwell, Kraft Foods associate brand manager for Kool-Aid. “We really did not know what to expect coming in. It is great to see how many people are passionate about the Kool-Aid brand. Working on Kool-Aid, we are really passionate about it and it is great to see so many people come together and celebrate Kool-Aid.”