The Hastings Area Chamber of Commerce is pleased with the number of responses to phone and online surveys about the city's retail offerings and spending habits.
"We've had a great response so far," Chamber President Tom Hastings said. "I think that this will be a real good tool for our businesses and a real benefit to shoppers, too."
The chamber's retail development committee partnered with two local marketing and research companies — David & Associates and Strategic Pioneer — to design the surveys and review the data. The two companies will compile a report of the survey findings and share the information with the retail committee.
Random, automated phone calls were made last week to a pool of 14,450 residents in Adams County, of which 388 of them responded