'Life Wide Open' being warmly welcomed

From left: Carol Sullivan, Anne Cannon, Susan Esch and
Christine Volcek pose for a picture with a frame bearing
Hastings' new slogan "Life Wide Open" during a party
unveiling the logo May 20 in downtown Hastings.

A week after its debut, Hastings' "new brand" is going strong and getting a lot of attention.

"Life Wide Open" has really turned into something good, according to Sherma Jones, owner and creative director of Idea Bank Marketing in Hastings. Idea Bank is the central organizing entity of all six agencies making up the collective new brand, including the Adams County Convention and Visitors Bureau, the city of Hastings, Hastings Area Chamber of Commerce, Hastings Economic Development Corporation, Hastings Utilities and the Downtown Center Association.

To read more, see Saturday's Hastings Tribune or the Tribune e-edition.>>

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