JCPenney Introduces Frye and Co. to its Expanding Fashion Portfolio

JCPenney launches Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand.

LEWISVILLE, Texas--(BUSINESS WIRE)--Sep 12, 2022--

Today, JCPenney launches Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand. Frye and Co. delivers products that are authentically made with the JCPenney consumer in mind, offering distinctive style and classic silhouettes for men and women.

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